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Why We Don’t Compete in Price Wars (and Never Will)

Every private chef knows the messages. Some are polite. Some are clumsy. And some frankly are rude and entitled.


“I’ve got someone to do it a lot cheaper than you, so I’ll be going with them.”


No thank you. No acknowledgement of time spent. Just a statement, as if the only thing that mattered was the number at the bottom of the quote.


Then there’s this one:


“We’ve taken your menu and found someone else to do it cheaper.”


That isn’t comparison.

That’s entitlement.


But before anything else, let’s be absolutely clear because this matters deeply to us at La Petite Bouchée:


We understand that people have budgets.

Budgets are real. They are not the problem.


Budgets Are Welcome Transparency Is Everything



Most of our clients are not trying to “get a bargain.” They are trying to create something special within the reality of what they can afford. When people are honest and upfront about that from the outset, we genuinely welcome the conversation.


When someone says:


“This is our budget can we work together to make it beautiful?”


That’s where we shine.


At La Petite Bouchée, compromise isn’t a dirty word. We happily adjust menus, simplify courses, rethink formats, or suggest smarter ways to spend because collaboration nearly always leads to better food and a better overall experience.


What matters is openness and respect.


What We Don’t Do Is Play Games



There is a world of difference between:


  • “This is our budget — how can we make this work?”


    and

  • “We’ve used your menu to get someone else cheaper.”



One is a genuine partnership.

The other is transactional and dismissive.


When a carefully considered menu built on seasonality, experience, labour, and trusted supplier relationships becomes a shopping list to leverage someone else’s price, the conversation stops being about budget and starts being about entitlement.


That’s where we step back.


Rudeness Is Not Negotiation



Occasionally, an enquiry arrives with an edge — abrupt, dismissive, or oddly confident that a chef should simply fall into line.


No recognition that:


  • A menu takes time to design

  • A proposal is professional labour

  • Creativity and experience have value



Just an assumption that once something has been shared, it’s fair game.


“Can you match this?”

“They’ll do exactly the same for less.”

“We’ll just go with them.”


That isn’t being budget-conscious.

That’s being discourteous.




A Menu Is Not Just a List of Dishes



At La Petite Bouchée, a menu reflects seasonality, timing, labour, skill, and years of experience. Two chefs can write the same words on paper and deliver completely different results.


When someone says:


“We’ve got the same menu cheaper,”


what they usually mean is:


“We’ve removed the thinking, the people, and the standards behind it.”


Value Over Cost Always



Cheap food is never cheap. The cost is simply displaced — onto producers, staff, or standards.


We choose not to build our business that way.


We work with suppliers we trust. We pay our team properly. We protect the quality and integrity that clients come to La Petite Bouchée for — and that means we don’t compromise on price.



Not Every Enquiry Is Meant to Become a Booking



And that’s not a failure it’s healthy.


When someone is open, respectful, and genuinely wants to work with us, we will bend thoughtfully and creatively to make something wonderful happen within their means.


But when someone is dismissive, price-led, or uses our work to undercut us, we let them go.


Calmly. Politely. Without resentment.



Confidence Is Quiet



Saying “we don’t compromise on price” isn’t arrogance. It’s clarity. It’s boundaries. It’s respect for our craft, our people, and the producers behind every plate we serve.



A Final Word and an Invitation



If you’re planning an event and you care about flavour, provenance, people, and experience, we’d love to hear from you.


If you have a budget, tell us. We’re always happy to talk honestly and creatively about how to make something beautiful within it.


If you’re looking for the cheapest option, we may not be the right fit — and that’s okay.


But if you’re looking for thoughtful food, respectful collaboration, and a private chef who values craft over shortcuts:


Let’s create something special.


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La Petite Bouchée

19 The Square, Witheridge, 

EX16 8AE

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    © 2026 by La Petite Bouchée.

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